From Vision to Reality: The Extraordinary Journey of HoCo

HoCo, a symbol of unity and empowerment, rises prominently in the vibrant world of hospitality. What began as a spark of inspiration in the mind of a passionate MBA graduate and self-taught photographer, Morgan Robinson, HoCo has evolved into a thriving and well-rounded business that offers a wide range of services. Let's take a closer look at the extraordinary journey of HoCo, from its humble beginnings to becoming a force to be reckoned with in the industry.

The Birth of an Idea: Morgan Robinson's Vision

In 2018, Morgan Robinson was deeply immersed in the hospitality industry, hustling as a cocktail waitress. The high spirits and camaraderie among industry professionals fascinated her, but she also recognized the challenges faced by businesses, professionals, and leaders in the field. North Carolina's lack of recognition for unions further motivated her to create a coalition that would support and uplift the entire hospitality community.

With her MBA expertise and creative flair as a self-taught photographer, Morgan envisioned a platform that would not only provide much-needed marketing and operational support but also foster a culture of collaboration and growth within the industry. 

From Concept to Reality: HoCo's Rise to Prominence

Translating her vision into reality was no small feat. For three years, Morgan nurtured her idea, refining her plans and cultivating essential connections within the industry.

In the face of unprecedented challenges posed by the pandemic in 2021, Morgan fearlessly launched HoCo. With the hospitality industry grappling with lockdowns and revenue losses, HoCo emerged as a lifeline of hope, providing guidance, support, and opportunities for businesses and professionals.

A Well-Rounded Business with a Holistic Approach

As HoCo grew, so did its range of services. Morgan Robinson's determination to create a comprehensive and well-rounded business led to the expansion of offerings that cater to various aspects of the hospitality industry:

Start-Up Practice: HoCo's Start-Up Practice provides invaluable support and guidance to aspiring entrepreneurs, helping them navigate the complexities of launching a successful hospitality venture.

Program Development: HoCo's Program Development services focus on creating tailored programs and initiatives that drive growth and foster innovation within businesses.

Operations Consulting: HoCo's Operations Consulting offers expert guidance and optimization strategies to streamline operations and enhance efficiency.

Digital Marketing: In the digital age, a robust online presence is essential. HoCo's Digital Marketing services ensure businesses reach their target audience effectively.

Partnerships & Collaboration: Recognizing the power of collaboration, HoCo facilitates strategic partnerships to amplify the impact of businesses and industry leaders.

Special Events: From organizing engaging and memorable events to curating unique experiences, HoCo ensures that every occasion is elevated to new heights.

A Community of Empowerment

At its core, HoCo isn't just about business - it's about empowering a vibrant community. Morgan's vision has nurtured a culture of collaboration, mentorship, and growth within HoCo. Through this inclusivity, HoCo serves as a dynamic force for positive change in the hospitality industry.

As each year unfolds, HoCo continues to evolve and inspire, staying true to the vision of its founder, Morgan Robinson. Amidst shifting hospitality landscapes and fresh challenges, HoCo stands firm, committed to uplifting and supporting the industry one visionary stride at a time.