The Visionary Behind HoCo: Meet Morgan Robinson
In the fast-paced world of hospitality, one individual's unwavering dedication stands out, transforming a vision into a reality that empowers the entire industry. Meet Morgan Robinson, the visionary founder behind HoCo (Hospitality Coalition) where a unique blend of an MBA education and a self-taught photographer's keen eye has sparked a movement that reshapes the hospitality landscape.
A Passionate Journey
In 2018, Morgan Robinson found herself immersed in the high-spirited hospitality scene, working as a cocktail waitress. The experience unveiled the vibrance of the industry, yet she saw beyond the dazzling facade—the challenges, the unmet needs, and the glaring absence of a unified force. It was here that the seeds of HoCo were sown.
Uniting the Hospitality Community
Residing in North Carolina, where unions were unrecognized, Morgan's passion for the industry drove her to create a coalition that championed the cause of businesses, industry leaders, and professionals. From marketing support to mentorship, HoCo became a hub for fostering growth and prosperity for all aspects of the food and beverage industry.
Incubating the Idea
Much like a skilled bartender, Morgan meticulously nurtured her idea, refining her vision and building valuable connections. The patience and dedication paid off, making her resolve stronger than ever to bring her brainchild to life.
A Defiant Launch
A year of uncertainty, 2021, summoned the might of the Hospitality Coalition. Faced with unprecedented lockdowns and revenue droughts, Morgan fearlessly launched HoCo. Offering a lifeline of hope, guidance, and unwavering support.
A Platform of Success and Growth
May 2021 marked the culmination of HoCo, as its inaugural launch event set the industry ablaze. Month after month, a symposium of talent, camaraderie, and innovation graced the coalition's stage, breathing life into struggling venues and igniting the passions of professionals. Revenue streams flowed once more, infused with the vibrant spirit of the coalition's culture.
Looking Ahead
As the world healed, so did the hospitality landscape. Morgan strategically scaled down the frequency of events, focusing on quality over quantity. HoCo now stands tall as an eagerly awaited annual celebration— where industry supporters, businesses, and enthusiasts converge to inspire, uplift, and pave the way for a boundless future.
Morgan's journey from a cocktail waitress to a founder of HoCo is a testament to her passion, perseverance, and commitment to the industry she loves. With her MBA expertise and innate creativity, she has created a space where businesses and professionals can thrive, regardless of the challenges faced. HoCo stands unyielding as a symbol of unity, empowerment, and growth in the hospitality world—a movement that will continue to make a lasting impact on the industry's future.
